If you have a business, you’ll recognise that in today’s trading environment you need a website. But having a website in itself isn’t enough. You also need to be found. Google has billions of pages which it ranks as it sees fit for content. It’s important to know where you are in the pecking order and how your ranking varies from month to month. Local search is also becoming more important as it’s the way people search for services and businesses. We have a suite of reports that will allow you to monitor your footprint and see how you’re doing. The initial report is free. I’ll also receive the initial report and will be able to advise what to do next based on the results.
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These are key SEO indicators that play a big part in how high your business ranks in search engine results.
2. Search Rankings
The positions (‘rankings’) that your website or business appears in for your important keywords in the 3 largest search engines (Google, Yahoo!, Bing) and within their local offerings (Google Maps, Yahoo! Local, Bing Local). You obviously want to appear as high up the search rankings as possible.
3. Local Business Listings
For local businesses, it’s critical that the address and contact information is correct and consistent across the web. This provides reliable information to Google about your business and also ensures that your customers can find you or contact you.
4. Reviews and Ratings
Having positive reviews significantly impacts your reputation: the better your reputation, the more customers you’re likely to win online.
5. Google My Business
GMB is Google’s local listing and search product which contains listings of local businesses, organisations and places. Listings from GMB appear in organic search results and Google maps results on both desktop and mobile devices. This is why GMB is a hugely powerful marketing opportunity for local businesses – getting your optimization correct here is critical to attracting new, local customers.
6. On-Site SEO
On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can’t see, but search engines can), which affect the site’s search rankings. It’s easier to improve SEO factors on your own site because you have control over it.
7. Social Channels
It’s important to ‘socialise’ your business so that your customers can share their experiences with their friends and turn them into new customers. It’s also useful to use social media channels like Facebook to accrue reviews of your local business.
Page by page, errors, slow page load times, sparse content pages, broken links, missing alt tags, word count and many other parameters will affect your ranking.