samuel leeds base at hilton hall near walsall

Samuel Leeds Deal Finding Extravaganza (DFE/NUYOMA) : Review

After waiting for what seemed like an age for the Samuel Leeds Deal Finding Extravaganza (DFE) since we first went on the Samuel Leeds Property Investors Crash Course in Manchester in February, we rocked up to Hilton Hall just outside of Walsall for the next stage on our property training, the Samuel Leeds Deal Finding Extravaganza and Never Use Your Own Money Again Courses.

What a place to have a training session! Hilton Hall is set in it’s own grounds with lakes and untold prettiness (squirrels and other furry critters abound). I bet working there is an absolute treat.

Samuel Leeds Deal Finding Extravaganza

One of the first things we noticed was how many familiar faces we recognised from the earlier Samuel Leeds Property Crash Course. Everyone looked just that little bit more confident than some of the slightly timid newbie characters we first met in the cold winter days at Salford. Maybe it was just the fact that summer had rolled into town this week that did it, but we got the impression that the crowd were very expectant, having paid over £2k each.

This 2nd Samuel Leeds course was over three days. Everyone had paid a premium for these sessions; they’re more in-depth than the free Crash Course days (but the content is much the same nonetheless). You get the impression that the people are more convinced that property investing is their future and everyone wanted to learn as much as possible. The first day was the Deal Finding Extravaganza (DFE) and day 2 and 3 were dedicated to Never Use Your Own Money Again, or as it’s catchily abbreviated, ‘NUYOMA’ (sounds like the Japanese teacup guy off Britain’s Got Talent). We all overloaded the Hilton Hall Wifi connection as the mass of electronic wizardry tried to log on to get access to RightMove, MousePrice and Zoopla.

We watched as Samuel found potential ‘deals’ live from his computer at the front of the room and then worked out the yields and returns on investment. Very rarely did he turn up anything lower than 25% ROI, Although it has to be said, some of the properties looked dodgy to me, including one he ‘sourced’ in our own area that I wouldn’t touch with a bargepole! Local knowledge is vital people, although Samuel bizarrely doesn’t recommend investing ‘in your own area’, seemingly promoting the ‘out-of-sight, out-of-mind’ attitude.

Then he set us all off to find our own deals in the lunch break, with a prize for the best ROI identified.

Also : Should Property Gurus Be Trusted and Do you Learn Anything?

The afternoon session consisted of people revealing their property ‘deals’, and then we all piled out to visit a couple of Samuel’s HMOs in Wolverhampton, followed by a visit to Cosmos Asian Fusion Buffet where I’m sorry to admit we rather stuffed our faces. It seemed straightforward. We agreed to give a lift to Rob, who was in his camper van, and the idea was that we’d take him to his camp site, drop the van off, then take him to the HMOs, but we lost him in the outskirts of deepest, darkest Walsall and by the time we found him again, we’d missed the first HMO completely, and only got to the second one as everyone else was coming out! The day had been good though, and everyone was still buzzing in Cosmos even after 12 hours of intense property hunting.

Samuel Leeds NUYOMA (Never Use Your Own Money Again)

Day 2 of the training opened with the brightest and bushiest tailed people in the room by 8:15am for the nine o’clock start. We were in the Travelodge Southbound on the M6, so frustratingly had to head south to the next junction, then do a U turn and come back again (about 10 miles in total). It was only after we’d done this a couple of times that Zach, a sprightly young student of accountancy, who unknown to us was also at our hotel, revealed a secret service road he’d been walking in on. It was only a mile and a half! We had to go through a no-entry sign, but it saved us loads of time. The second and third days of the NUYOMA are dedicated to No-Money-Down-Deals. Basically, buying property with ‘other people’s money’.

Samuel showed us several ways to do this (a couple of which we’d already successfully done in ‘real life’ before the course, so they do work, but he very much simplified them) and there was a very interesting and valuable presentation by Sarah Poynton-Ryan who took us through Compliance, Bribery and Data Protection Laws amongst others, as well as introducing Deal Sourcing, Deal Packaging, R2R and Serviced Accommodation. (MEGA profits to be made on Serviced Accommodation apparently, must look into that closer to home). The pace remained high until the slightly earlier finish time, with the usual role playing things to get everyone out of their comfort zone and thinking laterally. Thank God for the sandwich van is my only other comment (bit disappointed that food wasn’t supplied for free  after all the money we paid).

On day 3, Zach took us on our little short cut, but the weather had turned foul and it was tipping it down as we got to Hilton Hall. Rob, who’d cycled in on day 2 had resorted back to using the camper van. Sensible chap Rob. We again got stuck into some great exercises, real fun stuff, to show us how easy it is to network in a room full of similar minded individuals. There was a question and answer session with a very loveable mortgage expert who managed to answer EVERY question thrown at him by the baying hordes (Stop it! – Ed) and by the time the lovely sandwich van came again we were ready  for more.

Our working lunch was to go away and raise ‘virtual finance’ by thinking of how we could use our friends and countrymen to slip us a quid or two to invest in our property empires. Samuel set us a target of £1m. Zach got the job of counting the money.

Going round the room, it was clear that we were going to absolutely smash the target and when the final total was computed it was around the £4.5 million mark. FOUR AND A HALF MILLION POUNDS !! Granted, that was a fantasy fundraising exercise, but it just showed the power of networking and collaborating within a common goal. Summing up the successes and learnings were at the end of it all. When we all broke up I felt like I was leaving old friends. However, I think we’ll be meeting some of you again, maybe in a Joint Venture or maybe we can source a property or two for you ‘up north’.

Altogether, the 3 day Deal Finding Extravaganza / Never Use Your Own Money Again course we felt  was worth the money at the time (but since then, we realise how rudimentary it all was). We filled some gaps in our knowledge that we wanted to fill, and learned a bit more as well. You only know what you know at the time.

You Need To Learn Marketing Skills Too

Another thing Samuel mentioned was that he wouldn’t sell his mailing list for less than 1 million pounds. He and Sarah Poynton-Ryan briefly touched on building sales funnels with inward and outward bound marketing. This has resulted in me educating myself further in those particular skills (as well as other digital marketing skills), which is highly recommended to readers here and property investors too. This is how I did it:

Wealthy Affiliate Review 2019 : 20 Irresistible Reasons to Join Wealthy Affiliate

Marketing for Property People – Why it’s Important for You

Many thanks to the team, the sandwich van, Cosmos and the staff at the Travelodge, as well as Walsall chippy that stopped us eating each other at the end of day 3.


The upsell – the mentorship programme, Samuel Leeds’ Academy cost is about £12,000. We didn’t join on the day because we didn’t think it was worth it to us (and we didn’t have the money). That’s a very important consideration by the way, never spend what you can’t afford.

Here’s an exposé of the tactics used

My advice is : Never take your Credit Or Debit Cards to an event like this. There will be high pressure sales techniques and upsells and you need to avoid them on the day. Always do the research first. Don’t invest if you can’t afford it, and certainly don’t borrow money on a credit card to do so.

Since I posted this review it seems that in other people’s opinion the training has gone downhill and there has been a tragic consequence associated with it.

Please see the comments below




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8 thoughts on “Samuel Leeds Deal Finding Extravaganza (DFE/NUYOMA) : Review”

    • Hi Sarah, the 3 day DFE / NUYOMA course cost us about £2,800 for two people, so £1,400 each. It gets discounted to this value when you attend the crash course. We did the crash course in February and the next Deal Finding Extravaganza was in May. It’s intensive with some very long days, and beware the upsells.

      • DO NOT INVEST IN SAMUEL LEEDS PROPERTY INVESTORS!! All you need to know is FREE on line and at crash course His contracts do not state interest applied only clearly stating £250 admin fee for cancellation which they are quick to take! Truly come on people dont lose out like me please be warned!!

  1. Absolutely under no circumstances should anyone give anything more than 1p into Samuel Leed’s bank account.

    The man is an idiot and a [removed by admin]. Please do your research on this fool.

    Plenty of evidence online, Dave.


    I can and will provide evidence to support this.

    Many of his ‘pupils’ have been shunted from the group once they’ve become successful. Many members of his Facebook group have been blocked for saying something out of place.

    People who used to WORK for him have since been shunted from the programmes and have now come away to tell the world what he’s really like.

    There are ATLEAST 3 threads on Property Tribes from users telling others how he’s scammed them.

    There is a Facebook group entitled ‘The Truth About Samuel Leeds’ which goes into great detail about how his companies are run and what they are doing illegally.

    He has a charity that is not (and has never been) registered.

    Want me to continue?

    Please do your due diligence, Dave. You’re leading people into a trap.

    • The article you commented on was a review of our days on the course. I made no recommendations for anyone else to pay for anything, I just told how we’d found it at the time. Everyone needs to do their own due diligence and make sure they can afford their investment if they choose to go down that route. Don’t spend money you can’t afford.

      If you are not happy with Samuel, by all means go ahead and report him about the allegations you have. I leave it up to you how you choose to do that. Maybe the Facebook group is the most effective way.


  2. Recent events highlighted on other online sites have brought to light a tragic event which is being associated with this Samuel Leeds Property training. I won’t go into details, because I don’t really know the facts. What is apparent is that emotions are running high at the moment (understandably so) and it is very easy to lash out under those circumstances.

    We have a problem with mental health in this country at the moment and incidents like this seem to happen every day now. It seems to happen a lot with ex-military personnel, some of whom may be suffering (knowingly or not) with PTSD type of symptoms. This poor lad might have been suffering from these symptoms when the extra stress involved has tipped things over the edge for him.

    Please don’t just lash out to libel or slander people because it’s the easiest thing to do. At the end of the day, no human being wants this to happen, whether they are running a business or not. That being said, it’s not fair to keep it from others who may be thinking about investing or going on the training.

    The only person who really KNEW what they were going to do was the guy who is sadly no longer with us, but this incident with Samuel’s business took him to the brink. It brings some of the recruitment tactics into serious question now. The fees are huge and can effect people’s lives in a massive way if something goes wrong.

    Some are even saying that the growth of the Samuel Leeds Crash Course and follow ups are now too large for the team to continue delivering what they promised in the sales pitch.

    The circumstances need to be investigated by those involved, but wild allegations don’t help and could end up going further than intended. If you choose to comment here, please stick to facts and I hope it helps people decide whether they want to invest or not.

    Thank you.


  3. Can you add at the top of review, please see my comment? Understand if not and I’ll leave it here. D Gm Butcher committed suicide due to debt caused by his training and if there is any possibility of your review signing someone up as they miss the comment I beg you to allow for that.

    Also please note this is potentially going to get big media attention and tabloids could potentially quote you


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